The most important letter in direct mail fundraising never aks for a donation. Thank-you letters increase donor loyalty, progress relationships and increase your chances of receiving more gifts in the future, together with major gifts and inheritance gifts.
But only if you get them right.
Thank You Letters
Direct mail fundraising is about relationships, not revenue. The only way to create sustainable wage through the mail is to thank donors promptly, personally, particularly and positively.
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Thank You Cards Feature
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Here is a sample donation thank-you letter.
Friday, January 16, 2006
Samantha Yordvick
363 Blandon Crescent
Tulsa, Ok 19188
Dear Samantha:
This is just a quick note, but it comes from my heart to yours as I head out the door for my flight to Bombay.
Thank you for your very kind gift of 0, which we received today. Your generosity will make an immediate disagreement in the lives of mothers in Calcutta. I'm going to make sure of that on this trip.
For one thing, we are going to use your gift to fund our early intervention program. Your generosity is going to help us buy the method and fortified milk that our mothers give to their babies and toddlers. Good nutrition, as you know, is so vital in fighting off the diseases and infections that are so prevalent in Calcutta.
You can read about this inspiring initiative-and your important part in it-in the upcoming issue of our newsletter, which we will mail to you in January.
Thanks again for your kindness,
[real, actual, live signature]
Bill Bladstone
President
CalcuttaConcern
About this letter
Here are a few things to consideration about this letter.
- Not "Dear Friend." This letter is a personal thank you from the heart of the president to this donor. Even though the president does not know Samantha personally, he writes to her as a friend, which is to say, by name.
- The opportunity sentence reveals the personality of the writer and clearly shows that this letter was written on a singular day, by a singular person, for a singular reason. Openings like this resonate with donors, who want to be acknowledged by a human being and not a computer.
- The writer acknowledges the donor's gift by date received and estimate given, definite details that make the letter personal instead of generic.
- The writer shows in concrete, easy-to-understand ways how the donor's gift will be put to work today, changing lives and production a disagreement in the world. Donors need to know that their contribution, any way small, accomplishes the goals of the donor in supporting your organization.
Lyrics: I used to write, I used to write letters I used to sign my name I used to sleep at night Before the flashing lights settled deep in my brain But by the time we met By the time we met the times had already changed So I never wrote a letter I never took my true heart I never wrote it down So when the lights cut out I was left standing in the wilderness downtown Now our lives are changing fast Now our lives are changing fast Hope that something pure can last Hope that something pure can last It seems strange anekatips How we used to wait for letters to arrive But what's stranger still Is how something so small can keep you alive We used to wait We used to waste hours just walking around We used to wait All those wasted lives in the wilderness downtown oooo we used to wait oooo we used to wait oooo we used to wait Sometimes it never came (oooo we used to wait) Sometimes it never came (oooo we used to wait) Still moving through the pain (oooooo) I'm gonna write a letter to my true love I'm gonna sign my name Like a patient on a table I wanna walk again gonna move through the pain Now our lives are changing fast Now our lives are changing fast Hope that something pure can last Hope that something pure can last oooo we used to wait oooo we used to wait oooo we used to wait Sometimes it never came (oooo we used to wait) Sometimes it never came (oooo we used to wait) Still moving through the pain (oooooo) anekatips we used to wait (x3) www.lyrics-celebrities.anekatips.com ...
Tags: We, Used, To, Wait, Arcade, Fire, Magic, Music, Lyrics, cd, quality, high, definition
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