Wednesday, March 7, 2012

Secrets For Writing Headlines That Grab concentration and Get Your Audience to Read What You've Written

I get a Lot of email, some that I never open, some that I glance at and file away for hereafter reference, and then some that I open right away. I read a lot of sales pages and ad copy. What makes the difference? Well, it's the headline of the report or page, or the subject line of the email. I speedily scan the subject lines and possibly the headline, and in less than 3 seconds, I'm hitting the delete button...or not. Over the past concentrate of years, I have kept hundreds of emails and sales page links that I don't have any intention of in fact taking any action on, but I was grabbed by the headline, so I've created a "swipe file" of emails and sales pages that have great headlines.

By the way, headlines are not just for sales letters and marketing emails. Here is a brief summary of ways that great headlines count:

  • Captions for pictures or graphics used in your blog or other collective media sites
  • The sub-headings in an article, sales page, or even your blog posts.
  • Your Email subject lines
  • Your signature line for your business emails (use a good short headline)
  • Your business cards

Thank You Letters

So, as you can see, headlines are very useful and are the key to getting your material read, no matter what it is. Now that you understand how leading a great headline is, how do you learn to write great headlines?

Secrets For Writing Headlines That Grab concentration and Get Your Audience to Read What You've Written

Thank You Everyone: A Lifetime of Gratitude in Letters Best

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Thank You Everyone: A Lifetime of Gratitude in Letters Overview

All the things in our lives that we are grateful for can be traced to someone we are grateful to.

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Learn to Spot the Difference

When I was homeschooling my children, many years ago, I was at a argument and I'll never forget what the speaker said. It applies to this today. The speaker said that when the Fbi or any other subject of government is training citizen to spot counterfeit money, they never show them a counterfeit bill. Instead they are only shown the real money. The point is if you are so familiar with the real, you'll promptly know the difference. I think the same thing applies here, in that if you learn what good, productive writing is, you'll promptly know what is not. So, study good writing.

I've already mentioned that I don't delete all emails even if I am not interested in the subject. The ones that have headlines that grab me are always kept for hereafter reference. Here are some other ways to learn about and get familiar with great headlines:

Do a Google search for "100 best headlines." You'll find that no matter how you word that statement, the legendary copywriter Jay Abraham's website comes up first. Certainly click on his link and read those great headlines. You'll see a pattern.

Take those best headlines and rewrite them to fit your business. Don't just do it once - write at least a concentrate dozen variations. When you get to about #20, you'll probably find your best work.

Click here to learn more: Best Marketing Guide.

I have found this book to be one of the best marketing investments I have ever made:
It talks about writing great headlines and so much more! Its value to me has been priceless and it's well worth the few dollars it costs.

Thank you for reading.

Secrets For Writing Headlines That Grab concentration and Get Your Audience to Read What You've Written

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